Whether you’re a serial dress-pinner and avid site-screenshotter or have no clue where to begin – we’re here to help! Below you’ll find out what happens once you step inside our marshmallow pink oasis.


The first step begins with a one-on-one consultation with your own caring and dedicated stylist. Where we will get to know each other and discuss all your wedding details so far – from colour schemes to your venue and where you are in your bridal journey.

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Fitting Rooms Settle in to your space

Following your consult, you will be guided to your personal fitting room for you and your guests nestled into the lower levels of our marshmallow pink oasis. Here your guests can get comfortable in their plush pink velvet chairs, while you prepare to get trying!

Dresses Try our extensive range of styles

If you haven’t already had the chance to peruse the collection, you will now start trying gowns. Our expert stylists know our diverse collection of over 200 wedding dresses like the back of their hand, so they will be there to help you navigate our range, offer suggestions and narrow down your favourites.

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The One Say ‘Yes!’ to the dress

Don’t be surprised if you find your dress at your first appointment – this is very common! Once you’ve found ‘the one’, we will take your measurements and step you through the order process. You are now one step closer to your big day!

What can I say, what an exceptional experience! Not only is White Lily a stunning bridal store, but so is the customer service! I had been to two fittings at other places, and this was by far the most ‘WOW’ experience which led to buying my wedding dress!

Sarah Alexander

I can’t even express how great the team were at helping find the perfect dress!  It’s a momentous event and one that has the capability of becoming quite stressful and overwhelming.  The staff at White Lily most definitely make it magical and easy and they are so unbelievably helpful and understanding. 



At White Lily Couture, our team is all about kindness, knowledge and professionalism. We aim to build relationships with our brides to better understand how we can help.

We have been trusted with dressing thousands of brides for their big day. Will you become the next #WHITELILYBRIDE?

  • A wide range of styles for all shapes and sizes
  • Gowns to suit all budgets
  • Experienced stylists who truly care
  • Gorgeous modern boutique
  • Flexible payment plans


    Caring & experienced staff

    At White Lily Couture, our team is all about kindness, knowledge and professionalism. We aim to build relationships and get to know our brides in order to better understand how we can help. Our skilled bridal stylists are always up to date on what’s trending in bridal-wear, as well as all the fabrics, laces, cuts and trims that will help you achieve your dream wedding day look. We dedicate days for learning and development in order to ensure that all of our fabulous staff are equipped with the knowledge they need to find your dress!

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    The Best Styles & Brands

    Our ever-expanding collection is sourced from both local Australian designers as well as international brand leaders. Each gown with its own unique personality and feel to suit different wedding styles. Gowns can be mixed and matched with over skirts for an afternoon-to-evening look, veils, headpieces and jewellery for the ultimate bridal look. We stock a gorgeous range of hand-made accessories at a wide range of price points.

    Our size range is also something that we are often asked about. We stock samples from sizes 6-22 and can order from size 0-28. We are always working to expand our size range to offer more to our beautiful brides. If our sample gown is not in your size we have a number of tricks up our sleeve to show you how it might look – just ask your consultant!