Alera is the visionary behind White Lily Couture. After taking over the business in 2013 with husband Quinton, her innovation and passion has taken the brand to new heights. She believes in creating that Say Yes to The Dress experience for every bride and one that they will always remember for the right reasons.
She Loves: Champagne, colourful kaftans and her fur babies Leo, Neko and Oscar (…meow)
Her Favourite Gown: Constellation by Pronovias Atelier
Jodie brings a wealth of experience in business and retail and loves nothing more than making a customer happy with genuine kindness and compassion! She loves to help our team flourish in their and is always looking for ways in which White Lily Couture can improve.
She Loves: Travelling the globe, delicious seafood and caring for all creatures great and small.
Her Favourite Gown: Sedna by Pronovias
Bubbly and friendly with an extensive bridal and beauty background to boot, Natalia is our resident sweetheart stylist. With her years helping brides find the dress of their dreams, she knows how to bring out your personality and ensure your experience is both relaxed and fun.
She Loves: Her darling French bulldog Ralphie, wining and dining with friends, yoga, spas and relaxation.
Favourite Gown: Inessa by Stella York
Jess has been with White Lily Couture since the early days alongside Alera. She knows everything there is to know about the company and loves to develop ways to improve and enhance what a customer experiences when they walk through the door.
She Loves: Sipping tea, strawberry picking and spontaneous adventures.
Her Favourite Gown: Bardot by Nicole Milano
Celine has a passion for beautiful content and creating the White Lily Couture magic behind the scenes! She loves to keep us up to date on the digital front and help our customers understand what we’re all about.
Originally from Germany, Celine brings with her a deep understanding of digital content and customer experience.
She Loves: Photography, heading to the gym and travelling the globe.
Favourite Gown:Tyson by Pronovias
Maddie plays a large part in delivering the WLC Marketing message to our customers. Her creativity and desire to exceed all expectations assists the sales team with delivering the premium service we are known for.
She Loves: Fashion, design, photography and CrossFit. She also loves taking her Golden Retriever, Benny for walks (… he even has his own Instagram account @eggsbennythedog!)
Favourite Gown: Eol by Pronovias
Francesca has many years experience working with Brides here in Australia and in Italy. Her know-how in manufacturing and alterations means she is unstoppable when it comes to finding the perfect dress!
She Loves: Receiving care packages from her family in Italy, salsa dancing and flying with her husband, Mauro (he is a qualified pilot!).
Favourite Gown: Rebeca by Rosa Clara
Style Consultant & Customer Concierge
You may see her on the front desk assisting our customers with their enquiries. She also loves nothing more than bringing a smile to a brides face, so her enthusiasm always makes for fun appointments!
She Loves: Brunching with friends, Pinteresting her dream wardrobe and snow skiing (she is a certified ski instructor!)
Favourite Gown: Ciara by Zavana Couture
With many years of experience in customer service and hospitality, Lisa knows how to bring out the best in our brides. This stylish lady has a knack for finding the perfect dress!
She Loves: Cooking for her family, yoga and travelling the world.
Favourite Gown: Gemini by Stella York
Milly is passionate about all things fashion. Having studied fashion and business, she is a font of knowledge on all things fabrics, styles and cuts. Her endless creativity and inimitable power of visualisation will have her finding your favourite dress in no time!
She Loves: Natural fabric dyeing, quality naps and a full-bodied shiraz.
Her Favourite Gown: Anitra by Pronovias
Kind-hearted and caring, you can rest assured that you will be in good hands with our lovely Rachel! Her keen sense of all things style and fashion are guaranteed to make finding ‘the one’ a breeze!
She Loves: Happy hour cocktails, cats, being a plant mum and musicals.
Favourite Gown: Nicky by Enzoani
Since the age of 15, Ela has had the privilege of working with dresses provided from top gown designers and loves nothing more than seeing the “I say yes to the dress” smile. She is obsessed with all things bridal and absolutely loves helping her brides on their journey to find The One!
She Also Loves: Italian food, Italian greyhounds, Ashley Graham, and all things curve.
Favourite Gown: Octavia by Enzoani
If you're interested in a career at White Lily, please visit our Careers Page