Alera is the visionary behind White Lily Couture. After taking over the business in 2013 with husband Quinton, her innovation and passion has taken the brand to new heights. She believes in creating that Say Yes to The Dress experience for every bride and one that they will always remember for the right reasons.
She Loves: Champagne, colourful kaftans and her fur babies Leo, Neko and Oscar (…meow)
Her Favourite Gown: Aria by Erin Clare
Jodie brings a wealth of knowledge and experience in business and retail and she loves nothing more than making a customer happy! She believes that every WLC experience should be filled with genuine kindness and passion.
She Loves: Travelling the globe, delicious seafood and caring for all creatures great and small.
Her Favourite Gown: Juri by Enzoani
Jess has been with White Lily Couture since the early days alongside Alera. She knows everything there is to know about the company and loves to develop ways to improve and enhance what a customer experiences when they walk through the door.
She Loves: Sipping tea, strawberry picking and spontaneous adventures.
Her Favourite Gown: Einat by Pronovias
Maddie plays a large part in delivering the WLC Marketing message to our customers. Her creativity and desire to exceed all expectations assists the sales team with delivering the premium service we are known for.
She Loves: Fashion, design, photography and taking her Golden Retriever, Benny for walks (… he even has his own Instagram account @eggsbennythedog!)
Favourite Gown: Eol by Pronovias
Senior Style Consultant
Inese has years of experience in high-end fashion and loves taking the time to find the perfect fit to her customers needs.
She Loves: Paper craft, healthy cooking and spending quality time with her daughter.
Favourite Gown: Myra by Enzoani
Style Consultant & Customer Concierge
You may see her on the front desk assisting our customers with their enquiries. She also loves nothing more than bringing a smile to a brides face, so her enthusiasm always makes for fun appointments!
She Loves: Brunching with friends, Pinteresting her dream wardrobe and snow skiing (she is a certified ski instructor!)
Favourite Gown: Estella by Pronovias Atelier
With many years of experience in customer service and hospitality, Lisa knows how to bring out the best in our brides. This stylish lady has a knack for finding the perfect dress!
She Loves: Cooking for her family, yoga and travelling the world.
Favourite Gown: Drabea by Pronovias
Shannon has specialised in bridal for a number of years and likes to keep her finger on the pulse of whats trending. If you’re looking for someone who knows her fabrics, silhouettes and the collection inside and out – she’s your go-to!
She Loves: Wining and dining with friends and reality TV.
Favourite Gown: Dogal by Pronovias
Francesca has many years experience working with Brides here in Australia and in Italy. Her know-how in manufacturing and alterations means she is unstoppable when it comes to finding the perfect dress!
She Loves: Receiving care packages from her family in Italy and salsa dancing.
Favourite Gown: Maiz by Rosa Clara
Jaimie just loves to make her brides feel super special. Her experience in retail and as a personal trainer means she understands what it takes to feel your best in the dress of your dreams.
She Loves: Baking colourful cakes, dressing up and getting together for a fun night out.
Favourite Gown: Kiandra by Rosa Clara
If you're interested in a career at White Lily, please visit our Careers Page