Limited Preview Dates: 8th - 31st August 2026
Special Offer: Save 10% off your order placed during the event
Appointments: Essential and will fill quickly - BOOK NOW!
Attention, Brisbane brides! If your wedding vision lives at the intersection of trend-forward fashion, flirty silhouettes, and effortless romance, we have some thrilling news. The newest collection from Miss Chloé—the playful, modern sister label of the iconic Jessica Couture house—is coming to White Lily Couture in for an exclusive, limited-time showcase.
Titled MUSE, this season’s collection is designed to celebrate the contemporary bride who wants high-impact style without losing that classic, soft bridal feel.
Part of the Auckland-based Jessica Couture family, Miss Chloé was created specifically for the bride seeking fresh, fashion-forward gowns at an accessible price point. Known for incorporating soft 3D floristry, structured corsetry, and sleek minimal fabrics, the brand bridges the gap between traditional fairy-tale charm and sleek street-style influence.
The MUSE Collection doubles down on the season’s most sought-after details:
-
Basque & Drop Waists: Sculptural bodices that lengthen the torso and create dramatic, flattering proportions.
-
Textural Contrast: Think crisp, structured Mikado paired against sheer mesh corsetry and delicate French lace.
-
Playful Versatility: Statement cat-eye necklines, sheer boning, and detachable sleeves for instant two-in-one look transformations.
Trunk shows and boutique feature events offer a unique opportunity for Queensland brides. Because the full MUSE Collection will only be visiting the White Lily Couture boutique for a limited window, spaces fill up fast.
Visiting during this limited in-store showcase allows you to:
- Try on samples not normally in store: Get access to the broader runway collection.
- Enjoy the White Lily Experience: Pair your dress hunt with White Lily’s relaxed, inclusive styling team—or upgrade to The Luxe Lounge experience with private suite access and bubbles & canapés for your crew.
- Incentives: SAVE 10% OFF when ordering your gown during the collection showcase and be on the first brides in Brisbane to wear one of these new season gowns!
