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Are wedding dress sizes different than normal?

As a styling consultant at White Lily Couture, one of the most frequent topics I discuss with brides-to-be is the difference between wedding dress sizes and standard clothing sizes. Many brides are surprised—and sometimes a bit disheartened—to find that their wedding dress size doesn't align with the sizes they wear in everyday clothing. Understanding why this discrepancy exists can alleviate stress and make the dress shopping experience more enjoyable.
In this blog, I'll share insights into why wedding dress sizes differ from standard sizing, drawing from my experience at White Lily Couture. We'll explore historical influences, industry practices, and offer practical advice to help you navigate bridal sizing with confidence.


A Journey Through the History of Sizing
Before we delve into bridal specifics, it's essential to recognise that clothing sizes have always been a bit of a moving target. The concept of standardised sizing in ready-to-wear fashion is relatively modern and varies greatly across different brands and countries.
In the early days of mass-produced clothing, manufacturers developed their own sizing charts, often based on limited data. Over time, vanity sizing emerged, where brands label larger garments with smaller size numbers to appeal to consumers' egos. This practice has led to significant inconsistencies in standard sizing, making it challenging to rely solely on size numbers when shopping.


The Unique World of Bridal Sizing

1. Legacy Sizing Standards

At White Lily Couture, we work with a variety of bridal designers, many of whom use legacy sizing charts. These charts are often based on measurements from decades ago when the average body shape differed from today. For instance, a size 8 in bridal wear might reflect the measurements of a size 4 or 6 in contemporary ready-to-wear clothing.

2. Designer Variations

Each bridal designer operates with their own sizing chart, leading to variations even within the bridal industry. A size 10 gown from one designer may fit differently than a size 10 from another. This lack of standardisation means that focusing on the size number can be misleading.

3. Precision Fit and Construction

Wedding dresses are crafted with a level of precision that surpasses most everyday clothing. They often feature intricate details like boning, corsetry, and layered fabrics, which require a snug fit to achieve the desired silhouette. The materials used—such as silk, satin, and lace—typically have little to no stretch, necessitating more exact measurements.

4. Emphasis on Measurements

In bridal wear, measurements are paramount. When you visit us at White Lily Couture, we'll take detailed measurements of your bust, waist, and hips. These measurements guide us in selecting the size that will provide the best foundation for alterations, ensuring your gown fits perfectly on your wedding day.


Understanding the Emotional Impact

We understand that discovering your wedding dress size differs from your usual size can evoke a range of emotions. It's important to remember that the number on the tag is just that—a number. It doesn't reflect your worth, beauty, or the joy of your upcoming marriage.

At White Lily Couture, we aim to create a supportive environment where you feel comfortable and confident. Our goal is to find a gown that celebrates your unique beauty, regardless of the size label.

Navigating Bridal Sizing with Confidence

1. Trust the Process

Our experienced consultants are here to guide you through the sizing process. By focusing on your measurements and how the dress fits your body, we ensure that you look and feel your best.

2. Be Open and Honest

Share your thoughts and concerns with us. If you're planning any changes to your fitness routine before the wedding, let us know. We'll consider this when selecting the size and scheduling fittings.

3. Embrace Alterations

Alterations are a standard part of the bridal journey. Our skilled seamstresses can make adjustments to customise the fit of your gown. It's often easier to take a dress in than to let it out, so we may recommend ordering a size that accommodates your largest measurement.

4. Focus on Fit, Not Size

Remember that sizes vary widely between designers and even styles. What's most important is how the dress fits and makes you feel. Allow yourself to fall in love with the gown, not the number on the tag.


Our Commitment to Inclusivity

At White Lily Couture, we believe every bride deserves to find her dream dress, regardless of size. We offer a diverse range of sample sizes and work with designers who provide inclusive sizing options.

1. Diverse Sample Sizes

We carry sample gowns in various sizes to ensure that you can try on styles that reflect how they will look on your body. Our consultants are adept at visualising and adjusting samples to give you the best possible experience.

2. Designer Partnerships

We collaborate with designers who prioritise inclusive sizing and offer custom measurements. This approach allows us to accommodate brides across the size spectrum without compromising on style or quality.


Why Standardisation Remains Elusive

While it might seem beneficial to standardise bridal sizing, several factors make this challenging:

1. Artistic Expression

Designers prioritise creativity and individual expression. Standardising sizes could limit the uniqueness of their designs, which often require specific fits to achieve the intended look.

2. Global Influences

Bridal designers come from all over the world, each bringing their cultural standards and sizing practices. This diversity enriches the industry but complicates efforts to standardise sizes.

3. Complex Constructions

Wedding gowns are complex garments with structures that differ significantly from everyday clothing. Standard sizing doesn't account for the nuances in design and fit required for these intricate pieces.


Tips for a Stress-Free Dress Shopping Experience

1. Schedule Your Appointment Early

Give yourself plenty of time to find your gown and accommodate fittings. We recommend starting the search at least 9 to 12 months before your wedding date.

2. Wear Proper Undergarments

During your appointment, wear undergarments similar to what you plan to wear on your wedding day. This helps in achieving a more accurate fit during try-ons.

3. Bring a Trusted Companion

Having a supportive friend or family member can enhance your experience. Choose someone who understands your style and will offer constructive feedback.

4. Keep an Open Mind

Be open to trying different styles and sizes. Sometimes, a gown you might not have considered becomes "the one" once you see it on.

5. Communicate with Your Consultant

Share your vision, preferences, and any concerns. Our consultants are here to listen and tailor the experience to your needs.


Celebrating You at White Lily Couture

Your wedding day is a celebration of love, and your dress should be a reflection of your unique beauty and personality. At White Lily Couture, we're dedicated to making your dress shopping journey as joyful and stress-free as possible.

Remember, the size on the label is just a starting point. Our ultimate aim is to ensure that when you walk down the aisle, you feel confident, radiant, and entirely yourself.

Final Thoughts

Understanding why wedding dress sizes differ from standard sizing can help demystify the process and set realistic expectations. By focusing on fit and trusting the expertise of your styling consultant, you can navigate the bridal sizing landscape with ease.

At White Lily Couture, we're honoured to be part of your wedding journey. We're committed to providing personalised service, expert guidance, and a curated selection of gowns that cater to all brides. Embrace this special time, and let us help you find the dress that makes you shine on your big day.

Book Your Appointment Today

Ready to begin your search for the perfect gown? We invite you to book an appointment with one of our experienced styling consultants. Let us make your bridal dreams come true at White Lily Couture.

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