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From YES to I do! We're celebrating you: Our 2023 Brides

Are you a 2023 bride still looking for your dream gown? Are you a bride on a budget? Are you a last-minute bride? We have you covered! 

White Lily Couture is incredibly excited to announce a FURTHER 30% OFF ALREADY REDUCED wedding gowns in our outlet collection and a selection of brand new styles.

Our outlet collection is comprised of nearly-new to ex-sample gowns that may need a little TLC. 

By appointment only. Sale begins 1st June.

Our collection houses gowns ranging in sizes from AU8 to AU28.

All gowns will require alterations for a perfect fit, but won’t be part of the purchase. 

This sale will run on a first-in, best-dress basis. There will be strictly no holds, returns, refunds, or exchanges on our sample sale gowns. All sales are final and must be paid in full and taken on the day. 

To view the collection of gowns that will be available, you can click here

To book an appointment, you can click here.


Do I need to make an appointment?
Yes! All brides will need to make an appointment to browse our sale.

Is there a list of gowns that will be on sale? 

To view the collection of gowns that will be available, you can click here. Keep an eye on our socials to stay up to date with new styles added to the outlet prior to the sale. 


How much are the gowns?
With over 170 sample gowns included on the day, gowns are priced from as little as $490. The majority of styles are slashed by 50% or beyond. 

What sizes will be on sale?
We have an incredible selection of gowns from sizes 8 to 28 included in the sale. As there is only one gown available in each style our stylists can assist with selecting sizes to suit.


How many people can I bring?

You may bring up to 4 guests to your appointment. If you are struggling to narrow down who to bring, we always recommend inviting people who understand your personal sense of style. 


Will I be able to try on the samples?

Absolutely – You will have 90 minutes to try on the gowns you would like, just like a regular bridal appointment. 


Do I need to bring anything to the sample sale?

There is nothing you NEED to bring. However, just like during a regular appointment, we recommend wearing nude and seamless underwear. This will allow you to envision your wedding day look more accurately when trying on samples. Other than that, we just need your beautiful self. 

What payment terms are available?
Payment in full is required to secure your sample gown and take it home with you. We will not be offering any layby’s, holds or special payment terms. Cash or credit card facilities are available. 

Do you have parking available?
We sure do! We have multiple parking bays located at the front of our Musgrave Road boutique and additional parking available on Lower Clifton Terrace which runs alongside the building. 

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At White Lily Couture, our team is all about kindness, knowledge and professionalism. We aim to build relationships with our brides to better understand how we can help.