Brisbane's Biggest Bridal Sample Sale! - White Lily Couture

Brisbane's Biggest Bridal Sample Sale!

It's the most wonderful time of the year again at White Lily Couture! Our epic Annual Sample Sale is back with hundreds of designer gowns reduced by up to 70% off!

We will also be GIVING AWAY FIVE DRESSES on the day, so read on to find out how you can win!

Find your favourite gowns from designers such as Made With Love Bridal, Pronovias, Enzoani and Mori Lee for a fraction of the original price. Ex-samples, new stock, consignment gowns and other hidden gems, can all be found amongst the sale racks on the day. If you've had your eye on a gown or two, this is your chance to snap it up for less!

Not only will we have amazing savings on offer to all our brides attending the sample sale, but we will also have the most exciting giveaway your wedding can't afford to miss! 


Our Creative Director, Alera has randomly selected five gowns from the sample sale to give away FOR FREE! That's right - you could win your dress completely free! Here's how it works:

Simply find your dream dress on the day and it could be you! When your sale is being processed, that's when you will find out if you are one of our five lucky winners! So what are you waiting for? Start hunting down your favourites and we will see you in line on the day!


Saturday 21st September
Doors open 9am
Register your interest here.

No appointments necessary – first in best dress.
250+ gowns on sale (includes Pronovias, Atelier Pronovias, Made With Love Bridal, Mori Lee, Enzoani, Nicole Spose, Erin Clare, Modeca, Rosa Clara, Studio Levana and more).
Sizes 4 to 24
Gowns starting at just $290 – with many more than 50% off retail!
Veils, jewellery and accessories also slashed.



NO onsite parking is available.
Additional FREE parking available on the side street, Lower Clifton Tce, Red Hill.
We highly recommend using a ride sharing service or carpooling with others, as parking will be limited. For first time Didi users, you may redeem a $10 discount (Redeem Here).
No on-site parking on sale day, but don't worry, there's street parking on Lower Clifton Terrace, just plug 2 Lower Clifton Terrace, Red Hill into your GPS or Google (maps link).  The right side of Lower Clifton Tce is unrestricted.
If you will be in a wheelchair, please advise us in a DM or speak with the two parking attendants in pink hi-vis on the day.
Due to the limitations of time during the sample sale, this event is best for those who have previously been bridal shopping or have an idea of their dream gown. On the day, staff may not be available at all times to offer their guidance and expertise. 
To get the most out of your sample sale hustle, we recommend bringing just a couple of your bride tribe, whose opinion you value most.
We always welcome little ones at WLC, however, sale day will likely be hot and hectic, so we recommend you leave children at home while you find your dream dress.
The Black Rabbit Espresso van will be open on the day with coffee and delicious treats (including the limited edition WLC Watermelon Spritz!) available to purchase and enjoy while waiting in line.
No holds are available on gowns – full payment is required. 
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