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Australia's Biggest Bridal Sample Sale - Wedding Dresses from $490

Our 2022 Sample Sale Day is almost here and you are invited! From completely new gowns, only lightly worn for photoshoots, to more pre-loved boutique samples, say yes to your dream dress for up to 70% off.  Book your flights and get ready to line up, this NEVER happens! With over 150 designer wedding dress samples to choose from, you can say Yes To The Dress from as low as $490. On top of that, we have HUNDREDS of accessories that you can take home on the day, starting at $5 only!

Listen closely, ladies: This is a one-day sale only, which means FIRST IN, BEST DRESS! 

No Bookings Needed 
13th February 2022 | 9 am to 3 pm
43 Musgrave Road, Red Hill, Brisbane
Dresses starting from $490
Accessories starting from $5 


Is there a list of gowns that will be on sale? 

Unfortunately, we won't be able to disclose which samples will be on sale before the day. There will be no set appointments on the day, which means that we won't be able to hold any specific samples for you. First in, best dress! 

How many people can I bring?

We recommend bringing one additional person. If you are struggling to narrow down who to bring, we always recommend inviting someone who understands your personal sense of style. 

Will I be able to try on the sample?

Absolutely - Our team of dedicated stylists will be helping you to find the perfect fit on the day! Do keep in mind that your time will be limited so the number of gowns you will be able to try on varies from a regular appointment.  

Do I need to bring anything to the sample sale?

There is nothing you NEED to bring. However, just like during a regular appointment, we recommend wearing nude and seamless underwear. This will allow you to envision your wedding day look more accurately when trying on samples. Other than that, we just need your beautiful self.  

How can I prepare?

Bring your inspo! Although we won't be releasing an official list of gowns that will be on sale, it is a great idea to show your stylist photos of gowns that you are liking. This will speed up the process by giving your bridal consultant a better idea of what designs you are envisioning. Less browsing time means more trying on time!

As you might be waiting for a while, we recommend drinking plenty of fluids on and leading up to the day. We want to make sure that you have the best experience possible; although we will be providing water on the day it's always best to prepare your body beforehand. 

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At White Lily Couture, our team is all about kindness, knowledge and professionalism. We aim to build relationships with our brides to better understand how we can help.