Alera is the visionary behind White Lily Couture. After taking over the business in 2013 with husband Quinton, her innovation and passion has taken the brand to new heights. She believes in creating that Say Yes to The Dress experience for every bride and one that they will always remember for the right reasons.
She Loves: Champagne, colourful kaftans and her fur babies Leo, Neko and Oscar (…meow)
Her Favourite Gown: Aria by Erin Clare
Jodie brings a wealth of knowledge and experience in business and retail and she loves nothing more than making a customer happy! She believes that every WLC experience should be filled with genuine kindness and passion.
She Loves: Travelling the globe, delicious seafood and caring for all creatures great and small.
Her Favourite Gown: Juri by Enzoani
Divya just loves working with her brides to deliver an experience like no other. With her years of experience and knowledge in the industry she assists the sales team through training and coaching to ensure our standards are upheld and constantly improving.
She Loves: Teaching bollywood dancing, anything that sparkles and creative writing.
Her Favourite Gown: Marsha by Augusta Jones
Jess has been with White Lily Couture since the early days alongside Alera. She knows everything there is to know about the company and loves to develop ways to improve and enhance what a customer experiences when they walk through the door.
She Loves: Sipping tea, strawberry picking and spontaneous adventures.
Her Favourite Gown: Vesna by Enzoani
Maddie plays a large part in delivering the WLC Marketing message to our customers. Her creativity and desire to exceed all expectations assists the sales team with delivering the premium service we are known for.
She Loves: Fashion, design and taking her Golden Retriever, Benny for walks (… he even has his own Instagram account @eggsbennythedog!)
Favourite Gown: Greta by Mori Lee
Inese has years of experience in high-end fashion and loves taking the time to find the perfect fit to her customers needs.
She Loves: Paper craft, healthy cooking and spending quality time with her daughter.
Favourite Gown: Honey by Mori Lee
Erika’s background is in luxury floral and retail. She adores bridal and that incredible feeling when a bride finds the one!
She Loves: Keeping active at the gym and cooking traditional Hungarian dishes.
Favourite Gown: Karolina by Enzoani
Connie has experience in bridal styling and luxury brands. Her enthusiasm makes for fun appointments as she loves nothing more than bringing smiles to her brides faces!
She Loves: Good company with friends, skiing (she is a certified ski instructor!) and fashion.
Favourite Gown: Willow by Made With Love
Erin lives and breathes customer service and loves nothing more than making her brides laugh and walk away having had an amazing experience.
She Loves: Watching Say Yes to the Dress, her two cats, baking and playing table tennis with her man.
Favourite Gown: Striped Milly by Mori Lee
Maddison has worked in bridal in the UK and dressing brides is her ultimate dream! Her warm personality and love of fashion drives her to deliver the best possible experience for her brides. Her trained eye allows her to assist in finding the perfect style.
She Loves: Fitness, heading to the beach and travelling.
Favourite Gown: Lacy by Enzoani
Ann-Maree has over 15 years of retail experience and see’s it as such a honour to share in a brides journey to finding the perfect dress!
She Loves: Floral artistry, her morning coffee and watching her children grow into amazing little humans.
Favourite Gown: January by Enzoani
If you're interested in a career at White Lily, please visit our Careers Page